Halal Food Production Launched in Balkans

In a bid to fight against economic crisis, producers in the Balkans turned towards halal food targeting both Western and Muslim countries’ markets as demand for such products is constantly growing.

“Halal market represents more than one billion people across the globe. It is a young market with an important purchasing power and whose demand grows between 10 and 20 percent yearly,” said Amel Kovacevic, one of the organizers of a halal food fair in Sarajevo.
The three-day fair that opened on Wednesday is the first of its kind in the Balkans and it hosted some 30 producers from the region.
They came with their meat products, cheese, sweets, pastry, oils and halal cosmetics.
The Balkans region is well located in the Mediterranean basin which enables it to target both Western and Muslim countries market, Kovacevic said.
“In this economic and financial crisis that puts into question the existence of many companies one has to profit from the fact that we are in the very middle, between the East and the West.
“We have clean land and air and inexpensive labour force. It is a chance for economic development of this region,” he concluded.
In 2009 global halal food market was estimated at some $635 billion (490 billion euros) according to the “World Halal Forum.”

Source: aquila-style.com